The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

A B S T R C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing variables customer satisfaction variables, decisionvariables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This wasconducted in city of Bali, object being residentialconsumers Bali population this study, asample size 150 respondents using random sampling techniques. The datacollection method form an online questionnaire via google andwhatsaap due situation Indonesia which currently hit by theCovid-19 pandemic. results study indicate that have goodperception variable mix, post-purchasesatisfaction Bali. because average value for allresearch greater than 4 Likert scale. showed themarketing both simultaneously partially had positive andsignificant housing variablehad significant consumersatisfaction after housing, purchasingdecisions effect. consumer satisfactionafter housing. Then alsoproves there indirect influence through thepurchase decision. Promotion most dominant increasingconsumer